Either individually or combined, Meinert/Mashek Communications’ services are backed with an impressive track record of achieving results.
MMC is sensitive to maintaining every client’s trust and confidentiality. The sample work products highlighted below provide a general overview of our experience and capabilities while protecting that confidentiality. The partners of MMC would be happy to discuss your specific communications challenges and offer more detailed information on our experience with similar situations for your consideration.
The partners at MMC have extensive experience in working directly with reporters, editors and other media representatives to communicate a client’s messages. MMC has been effective in generating both high-valued volumes of earned media, as well as creating approaches to minimize exposure of sensitive or negative issues, based on each client’s unique situation.
(PR by the Pound)
MMC served as agency of record for one of the region’s casinos for six years. The firm generated an ongoing inventory of earned media opportunities to position the facility as a premier Western Pennsylvania entertainment destination.
(Strategic and Subtle)
Not all communications challenges require an aggressive media relations approach. MMC has assisted various companies in calculating and implementing a more strategic-style media outreach approach in an effort to protect the organization’s reputation and market share. These assignments are highly confidential and can be discussed in a face-to-face meeting.
Public Affairs/Strategic Communications
Communicating a complicated or multi-faceted issue often requires a well-developed, flexible strategy to address dynamic situations. This is where MMC shines. Our decades of experience in the communication of public policy issues allows us to utilize an arsenal of strategies and tactics in a cost-effective manner. Our partners have supported both large and small companies with these services in community affairs, government relations, media outreach and other targeted stakeholder relations.
MMC has been assisting Pennsylvania’s largest oil and natural gas trade association in its efforts to educate the public and communicate the benefits of one of our country’s most significant energy resources. Services include issues advocacy, media relations, and the development of promotional and exhibit materials.
Even the smallest business can be exposed to an immediate crisis that has the potential to threaten the organization’s reputation and market position. MMC’s partners have faced many crisis scenarios and provided clients with swift and sound strategic counsel focused on resolving their crisis, minimizing their exposure to risk and improving their standing among external audiences.
MMC was selected by a regional energy producer to assist the company in a workplace incident that tragically took the lives of two workers. A strategic approach was implemented to handle media inquiries and assist in a sensitive and measured communication of information with neighbors, lease holders and regulatory officials.
MMC can bring outstanding creative and design services to clients quickly and cost-effectively. MMC has developed unique and attractive collateral pieces to supplement communications strategies, including advertisements, brochures, websites and corporate profiles.
MMC has created as series of engaging collateral pieces on behalf of a local industrial company as part of their annual healthcare enrollment process. The project resulted in a higher than expected transition of employees into a Health Savings Plan. MMC also has a wealth of experience in developing a mix of electronic and printed collateral pieces to enhance our clients’ brand and presence in the marketplace.
While earned media is often a primary focus of many of MMC’s projects, there are times when marketing and advertising can play a significant role in effectively communicating a client’s message. Through our creative team, we have developed and implemented advertising plans to engage and influence targeted markets. MMC produces a host of high-quality and persuasive marketing materials, including direct mail, display advertising, web banners and other creative service components.
MMC developed a creative marketing and advertising campaign for one the nation’s top energy producers. This project involved a mix of social media, advertising and marketing efforts to educate sports fans on the importance of energy produced from fossil fuels and its role in our lives, our economy and our country’s future.